Audience Addressed and Invoked

For today’s in-class workshop, conduct a textual analysis of Bitch magazine editorials from the perspective of 1) audience addressed and 2) audience invoked.

After you have completed both analyses in your response, consider these questions:

· What different kinds of information emerge from the two types of analysis? What does each reveal or conceal?

· When or why might one type of analysis be more useful than another?

· In what ways do these types of analysis inform each other or reveal weaknesses in each other?